Media and time

in strategy | 20.07.2017

Coordinate

Bali, Indonesia

Submission

Education

BCPS

BACKGROUND

The story traces back in Bali, or land of the Gods as we call it. There are million reasons to say that this island is mesmerizingly beautiful. The breathtaking beaches, the landmarks, cuisines, the culture combined into one authentic trait Bali has to offer.

As a major attraction, Bali has growing demands in the hospitality and culinary industry. The problem is, there are certain gaps between the culinary industry and the human resources. Most of the hospitality academy graduates are not qualified enough when they actually enter the real professional settings. As a new player, Bali Culinary Pastry School has to narrow these gaps and stand out as credible culinary school in Bali through its future graduates.

BCPS

WHAT WE DO

Extraordinarily Exquisite

As a professional culinary course with "masterchef's grade" facilities, we seamlessly translate BCPS quality through the design and brand activation. The logo and all of its marketing tools where we maintain maintain Balinese exquisite characteristics while accentuate professional lifestyle outlook. BCPS new identity breathes a fresh new image of professional culinary school that can be seen in its collaterals, marketing tools, and interior development. The brand activation itself includes grand opening, inter-province roadshows, workshops and exhibitions. The entire programs are intended to leverage the potential participants intake. 

Extraordinarily Exquisite
Branding-Identity-Mock-Up-[R]

RESULTS

Breathing Fresh New Identity

As a professional institution, it does not only set an international standard, but also offers short courses that can answer the needs of students and the industry as well. Eventually, BCPS earned acknowledgement from Dusit Thani Hotel School from Thailand. Also, it managed to collaborate with a number of 5-star-hotels, villas, and resorts in Bali to open internship program for BCPS students. During the first year, the number of enrolled students has reached more than 60% of the maximum capacity. 

Breathing Fresh New Identity

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